What happens a guy with verifiable liberal credentials (contributing editor at Rolling Stone and a contributor to The New York Times Magazine, The New Republic and Air America) just happens to have written a book highly critical of the coal industry – “Big Coal: The Dirty Secret Behind America’s Energy Future”? You put him on television or the front page of your opinion section and you parade him out as a coal industry expert – if you’re the mainstream media that is. But if you’re a viewer, you might not know Jeff Goodell is predisposed for a variety of reasons against the coal industry. Goodell is opposed to coal as an energy source because he believes it contributes to global warming, is not convinced technological advances will make it more environmentally friendly, thinks it is unsafe to mine and has doubts about its sustainability as a resource.