By Matt Hadro | February 27, 2013 | 6:45 PM EST

Piers Morgan slimed yet another gun rights advocate, on his Tuesday night show. He lectured and insulted a Virginia restaurant owner who offered discounts to gun-toting customers, calling the promotion "cynical" and "idiotic."

"Mr. Laze, good luck with your promotion. I hope it fails spectacularly," Morgan snarled at the pizza shop owner Jay Laze. Like other Morgan "interviews," he spent his time belitting his guest rather than hosting a real debate.