In a quick trip from NewsBusters to the doghouse, MSNBC executive Alec Korson, who’s in charge of Morning Joe and its lead-in Way Too Early, apologized to angry Latinos at the National Association of Hispanic Journalists for mocking Mexicans by having a producer drink tequila in a sombrero in front of anchor Thomas Roberts.

He sent a note to NAHJ president Hugo Balta: “On Monday, Cinco De Mayo, Way Too Early made sarcastic references to the way some Americans celebrate the holiday. It was not our intention to be disrespectful and we sincerely apologize for the references. Thomas will be making this apology on Way Too Early tomorrow as well.”