By Paul Detrick | October 23, 2008 | 1:07 PM EDT

When Tony the Tiger gets fired, we'll know biofuel mandates have taken their toll.

Correspondent Susan Koeppen said on "The Early Show" Oct. 23 consumers would be "paying more and getting less" for some food products they buy because companies are downsizing their products.

"It's called downsizing," Koeppen on the CBS broadcast. "More and more companies are going to start shrinking their products."

Ice cream consumer Yalanda Medina said she felt companies didn't think she was "smart enough to notice" she was getting less. In short, Medina felt "duped."

Koeppen went to "consumer advocate" Edgar Dworsky, who told her that downsizing is "a sneaky way to pass on a price increase."