By Jack Coleman | April 28, 2014 | 8:27 PM EDT

Former "Daily Show" comedian John Oliver launched his new program on HBO last night and hilariously eviscerated a commercial that once touted Cover Oregon, the state's now-defunct health insurance exchange.

The ad was such insipid treacle that many people seeing it for the first time are certain to wonder if it's a parody. (Video after the jump, vulgarity alert)