Jake Tapper of ABC News wrote a remarkable story last week revealing the players in the Obama administration’s internal debate on the contraception mandate.

According to Tapper, President Obama’s top advisers on the issue included Vice President Joe Biden, former White House Chief-of-Staff Bill Daley, Defense Secretary Leon Panetta, HHS Secretary Kathleen Sebelius, former Domestic Policy Council Director Melody Barnes, White House Senior Advisers Valerie Jarrett and Pete Rouse, former White House Communications Director Anita Dunn, two U.S. Senators – and Planned Parenthood Federation for America CEO Cecile Richards:

Politico's Keach Hagey has predicted Planned Parenthood's successful ambush of Susan G. Komen for the Cure last week will "likely to go down as a textbook case of the political power of social media."

She's right, and pro-lifers need to learn from it.

"The GOP loves a good bogeyman," MSNBC's Martin Bashir complained as he opened a January 6 interview segment on his eponymous program with Cecile Richards, head of the GOP's "favorite target this election cycle," Planned Parenthood.

Bashir proceeded to paint the GOP presidential field, particularly "grenadier Newt Gingrich" as marshaling the forces of misogyny in a "War on Women," as the segment was titled onscreen. The interview amounted to a series of softball questions and leftist talking points to kick start Richards's own recital of left-wing talking points (MP3 audio here):

The abortion industry’s public relations machinery has always intrigued me. At any given time I can tell which agenda items anti-life groups have directed their PR firms to push by news articles, op eds, and tweets I read. If you pay attention you see there are always particular topics the other side is swarming around.

Right now, for instance, their focus is on making the morning after pill available over-the-counter for kids, and on forcing employers, with an emphasis on Catholic institutions (which actually may be a ploy to divert our attention from the bigger prize), to offer free contraceptives in their insurance programs.

It was an obvious contrast in demeanor last week, Eliot Spitzer's lapdog interview of the president of Planned Parenthood and his aggressive sparring with social conservative Tony Perkins. Spitzer simply let Planned Parenthood president Cecile Richards air her spin on the organization, but went after the Family Research Council's (FRC) Perkins from the get-go on CNN Thursday night.

Consider the statements Richards made last Wednesday night that Spitzer was content not to scrutinize: Planned Parenthood has received "enormous support" from both Democrats and Republicans, the organization is "very transparent" about its services, Planned Parenthood reduces need for abortions through family planning, and the recent efforts by Congress and state legislatures to cut its funding "were to eliminate access for women to get access to life-saving breast cancer screenings, pap smears, and birth control."