Richard Branson, Arianna Huffington and a group of other CEOs and former world leaders have formed a group whose goal is to end capitalism as we know it. The nonprofit, known as “The B Team,” was created to help promote a “better version of capitalism, one that prioritizes people and planet over profit.” This ignores the fact that capitalism is, by definition, motivated by profit.

The team, led by Branson and German businessman Jochen Zeitz, calls for drastic changes in how the economy works. These include “new rules and models for the future of business – not incremental ‘change as usual.’”