On Friday's NBC Today, co-host Savannah Guthrie interviewed Jordan's Queen Noor and former CIA operative Valerie Plame about their effort to rid the world of all nuclear weapons: "...two women taking on a big challenge....leading an initiative called Global Zero. The goal, to eliminate nuclear weapons around the world." The headline on screen declared them to be "on a mission."

At one point, Guthrie suggested the naivety of the goal: "The counter-argument to that is, 'Wait a minute, all the bad actors in the world are racing toward more nuclear weapons. Can we really afford to do that?' Noor replied: "Well, I think if the United States and Russia, who have 90% of the world's arsenal of nuclear weapons, do continue to make the deep cuts that started during Reagan, that Obama has built up on, that President Obama now in his next term can make with the Russians, significant credible cuts in, then the rest of the nuclear states will join a process..."