On Oct. 23 ABC's "Good Morning America" aired back-to-back segments promoting climate change and, strangely enough, slamming hamburgers. First, George Stephanopoulos worried that Americans were becoming too complacent about global warming and discussed possible climate solutions with "Superfreakonomics" author Stephen Dubner. Dubner suggested choosing a kangaroo burger over a beef burger as a possible solution. Then Stephanopoulos interviewed Michael Pollan, author of "The Omnivore's Dilemma," and discussed the carbon footprint left behind by a McDonald's quarter-pounder with cheese.
Pollan said that "you're eating oil" when you're eating a burger: "You need oil to make the fertilizer to grow the corn. You need petroleum to make the pesticides to grow the corn. You need oil to move it all around the country."
Factoring in production, processing, and shipment, Pollan claimed that a quarter-pounder cheeseburger amounts to 26 ounces of oil. "What it tells you is that the carbon footprint of that burger is really big," said Pollan. "The result is a product that takes a huge environmental toll and obviously takes a health toll as well."