The mass-marketing of profanity just won’t stop. Now’s it topping the best-selling book list – in children’s picture books. You might have heard by now that there’s a “subversive” little bedtime book for adults. It should not be read to children. It’s called “Go the F— to Sleep.”

Anyone who’s ever been up at 2 in the morning with a baby or toddler knows exactly the feeling that is being exploited here. “Total genius,” says the blurb on the front cover. Genius it is not. Anybody could have written this book in 90 minutes, tops. It’s just having the “bright idea” of a naughty nighty-night book that might make the get-quick-rich schemers jealous.