CBS Blames TV for Making Kids 'Cuckoo for Cocoa Puffs'

Eating up calls for more regulation, CBS "Evening News" attacked kid's cereal makers for television advertising in last night's broadcast.

The nanny-staters were at it again, warning on March 28 that children who like sugary cereals are "setting off alarms." Really? Is it any sort of surprise that children prefer sweet cereals to bran flakes? It doesn't surprise me, I still hate bran flakes.

Bill Whitaker's brought on Susan Linn "one of a chorus of critics calling for the government to ban the ads," but Whitaker didn't mention that Linn is the co-founder of the liberal Campaign for a Commercial-Free Childhood. Linn declared that "self-regulation has failed."

Parental responsibility for what people let their children watch or eat was completely left out of Whitaker's report, and no companies were mentioned by name or interviewed for comment.

Julia A. Seymour
Julia A. Seymour
Julia A. Seymour is the Assistant Managing Editor for the MRC's Business and Media Institute.