As we head into the Christmas shopping season, yours truly regrets to inform readers that the relative frequency of late-November media mentions of the "Christmas shopping season" is at the lowest level in all of the years I have been tracking it — probably meaning that it's at an all-time low, period.
This is Year 11 of an effort which began in 2005. Each year has involved Google News searches on "Christmas shopping season" and "holiday shopping season" (both terms in quotes). In the past few years, after Google News merged its archive with its regular one-month news results, I've made sure to only search on the past month. As seen in the graph which follows, this year's result is down to one "Christmas" mention for every 16.5 "holiday" mentions: