Keith Olbermann, Ed Schultz and the brain trust at ThinkProgress probably won't like this, but CNBC "Mad Money" host Jim Cramer thinks the Glenn Beck boycott won't have an impact on NewsCorp's (NASDAQ:NWSA), the parent company of Fox News, bottom line.
During the "Stop Trading" segment on "Street Signs" Aug. 24, Cramer explained that Unilever (NYSE:UN) was going all out with its advertising, by not avoiding shows that might offend someone's political sensibilities. Cramer said that strategy was paying off for Unilever, whose stock is up 10 percent since July.
"When I look at it, it's very interesting because there's an article in the same magazine, Ad Age magazine, about how like Unilever is spending like mad, and that they're going to be, Unilever had a spectacular quarter," Cramer said. "My take is that whoever is just trying to parcel and figure out where to be in the Fox News or where to be in the MSNBC, ought to take their cue from Unilever, which had the best quarter of all packaged goods because they flooded all media and it showed that those who pulled back, whether it be from Glenn Beck, or whether it be from Olbermann, didn't do as well as Unilever, which was all in during this period where the rates went down."
