
Whatever your feelings about Sarah Palin or her politics, she literally represents the future of conservative messaging. She has shown the nation that a public figure who is absolutely reviled by the mainstream media can not only make a splash, but can dominate the public stage and attract the eyes and ears of the nation in ways almost no other figure can.
For the conservative movement, Palin represents a potential solution to the right's unending problem of a news media that consistently sides with the political opposition. She is the first public figure to utilize (and, in some cases, dominate) multiple media, including traditional (television, books) and new (Facebook, Twitter) media platforms. The sum of her efforts should be the model for conservative politicians and public figures going forward.
Palin reaches more Americans with a Facebook message (just under 1.3 million) than Keith Olbermann reaches during his 8 p.m. broadcast slot on MSNBC (roughly 1 million). Fox News now has plans to build a television studio in her home in Wasilla. Her recent book Going Rogue has spent 11 weeks on the New York Times bestsellers list, and has netted her somewhere in the 8-figure range.
The sum of all this says a lot about Palin, but also about the tremendous power of the media platform she has built for herself (with the help of an intelligent and capable staff). She has gone from a political corpse to one of the most prolific and influential persons in the conservative movement in under a year.