On October 3, the National Retail Federation projected that "sales in the months of November and December" will "marginally increase 3.9 percent to $602.1 billion, over 2012’s actual 3.5 percent holiday season sales growth." But on October 16, it warned that "the average holiday shopper will spend $737.95 on gifts, décor, greeting cards and more, two percent less than the $752.24 they actually spent last year."
Anne D'Innocenzio at the Associated Press, aka the Administration's Press, in a report on the upcoming Christmas shopping season, chose to report the NRF's overall November-December increase, and ignored the obviously more relevant and more recent individual spending expectations. She also held off mentioning the elephant in the room — sharply reduced spending by Obamacare "sticker shock" victims and those who anticipate more of the same during 2014 — until the 19th of her 21 paragraphs (bolds are mine):