The Washington Post's new employee guidelines for the use of online social networks such as Twitter and Facebook have sparked a debate over the proper role of new media for journalists, and the objectivity of major media outlets generally.

The Post's new guidelines, handed down from on high by Senior Editor Milton Coleman, disregard the potential of new media to engage readers in a conversation about the paper's reporting. Rather, the new social media policy attempts to buttress the Post's supposed objectivity, at the expense of journalistic transparency.

The Post's rules forbid employees from "writing, tweeting or posting anything—including photographs or video—that could be perceived as reflecting political, racial, sexist, religious or other bias or favoritism that could be used to tarnish our journalistic credibility" and prohibit "the discussion of internal newsroom issues such as sourcing, reporting of stories, decisions to publish or not to publish, personnel matters and untoward personal or professional matters involving our colleagues."