You might expect this sort of simple revelation from the New York Times reporting, but a May 11 article declared that when Chevron hires a former reporter to tell the company's side of the story, it's intended to make them look good - or not as bad as the eco-activists deem appropriate.

After CBS's "60 Minutes" aired a one-sided segment attacking Chevron (NYSE:CVX) for a mess the oil company contends it is not responsible for, a Times article by Brian Stetler questioned the merits of their efforts to counter the claims, specifically in hiring a former CNN reporter to speak on the company's behalf.

"As a demonstration of just how far companies will go to counteract negative publicity, the Chevron case is extraordinary," Stetler wrote. "Gene Randall, a former CNN correspondent, spent about five months on the project, which was posted on the Internet in April, three weeks before the ‘60 Minutes' report was shown on May 3."