Merchants haven't been the only ones discouraging those who work for them from using the word "Christmas" during the Christmas shopping season. The press has been at it for years, and those efforts have brought regrettable results.
This is the eleventh year of an effort I began in 2005. Each year has involved three sets of Google News searches on "Christmas shopping season" and "holiday shopping season" (both terms in quotes) done a few days before Christmas, two weeks earlier, and four weeks earlier. In late November, after doing the first round, I reported that the percentage of "Christmas shopping season" mentions came in "at the lowest level in all of the years I have been tracking." Sadly, with all three rounds now completed, the raw percentage increased a bit from the first round, but the overall result hasn't changed.







