On a day when Barack Obama was struggling to push through a stimulus bill in Congress, journalists on Friday's "Today" show decided to fawn over the branding of the new President, even referring to the Commander in Chief as the "messiah of Madison Avenue." NBC correspondent Jamie Gangel highlighted a batch of new Obama merchandise and enthused, "And the whole world is apparently going Obama."
Speaking of the various products and worldwide commercials featuring the first family, Gangel raved, "Everyone wants to be like Barack. He's being called the messiah of Madison Avenue." As video of the Obama children appeared onscreen, the reporter continued, "They're the 'It girls.' Together, welcome brand Obama." After discussing the new brand of Obama-flavored ice cream ("Yes Pecan") and Michelle Obama-inspired fashion, Gangel extolled, "America has embraced the Obama family and a new sense of chic."

Brian Williams revealed Wednesday afternoon that in a question he didn't get to with President Obama the day before, he wanted to ask Obama if he is “ever tempted” to start over again with the stimulus bill “and give a stemwinder combination fireside chat/speech to the nation,” just as did Michael Douglas on "the crime bill” in The American President movie, “and just say, 'look, here's what we got to do. I went wrong. It got loaded up. Now we're going to do the real thing?'”
Appearing on Wednesday's "Good Morning America," former top Democratic aide-turned journalist George Stephanopoulos assured viewers that Barack Obama can now move on from his multiple failed cabinet officials. Referring to individuals such the (now) former Health and Human Services nominee Tom Daschle, who resigned on Tuesday due to tax problems, Stephanopoulos asserted that "the good news is, even though the President was forced to apologize so many times yesterday, is that these nominees now are gone. They've chosen to withdraw. So, the President can move on."
On last Friday's "Today" show, Ann Curry interviewed two magazine editors on the subject of Michelle and Barack Obama and rhapsodized over the effect the power couple could have on America. Speaking to the creative director of Ebony magazine, she fawned, "The question I think, really, ultimately, is who are we going to be because of them? Who are we going to be as a nation?"
All of the broadcast and cable network anchors challenged President Barack Obama in some questions during their Tuesday afternoon Oval Office interview sessions, but CBS's Katie Couric and NBC's Brian Williams also painted Obama as a victim of Washington's culture which forced HHS Secretary nominee Tom Daschle's withdrawal. “You campaigned to change the culture in Washington, to change the politics as usual culture here,” Couric noted as she empathized: “Are you frustrated? Do you think it is much, much harder to do that than you ever anticipated?”
Anchor Wolf Blitzer and Vanity Fair correspondent Maureen Orth raved about the core members of the Obama administration and their pictures taken by photographer Annie Liebovitz during a segment on CNN’s Situation Room on Monday. Their conversation sounded as if the two were suddenly back in high school browsing a new yearbook. Blitzer gushed over the photos of President Obama and his wife Michelle and that of UN Ambassador Susan Rice, while Orth extolled how “they [the new administration] want a green America. They really do.”
Matt Lauer started his live interview with President Barack Obama, from the White House during NBC's Super Bowl pre-game show, on a light note, “So let me ask you the question that's on everyone's mind right now: How's it going living with your mother-in-law?” And he wondered if Obama now gets to read a story to his daughters “at night, tuck them in bed?”
Sleep a little, miss a lot.