Although it remains in distant third in the U.S. television ratings behind Fox News Channel and MSNBC, CNN has consistently been a good revenue generator for its parent company Time Warner. In fact, in terms of profits, CNN is on track for record numbers this year.
How is that possible in the face of continued failures in both the daytime and primetime dayparts? The short answer is CNN's self-proclaimed stance that it is non-ideological. While the network is far from ideologically diverse, it still isn't as liberal as MSNBC. That non-partisan angle has led the network to rake in the big bucks: