Study: Fox Is the Most Fair and Balanced Thus Far in Prez Campaign

Photo of Tom Blumer.

A leading nonpartisan media watchdog, the Center for Media and Public Affairs, says so. The "About" page for CMPA is here.

Imagine that (HT The Cable Game):

The Center for Media and Public Affairs (CMPA) at George Mason University ..... found that Fox News Channel's evening news show provided more balanced coverage than its counterparts on the broadcast networks.

A look at the press release (small PDF) reveals the extent of the balance at Fox, and the imbalance elsewhere:

Fox News Channel’s coverage was more balanced toward both parties than the broadcast networks were. On FOX, evaluations of all Democratic candidates combined were split almost evenly – 51% positive vs. 49% negative, as were all evaluations of GOP candidates – 49% positive vs. 51% negative, producing a perfectly balanced 50-50 split for all candidates of both parties.

On the three broadcast networks, opinion on Democratic candidates split 47% positive vs. 53% negative, while evaluations of Republicans were more negative – 40% positive vs. 60% negative. For both parties combined, network evaluations were almost 3 to 2 negative in tone, i.e. 41% positive vs. 59% negative.

Story Continues Below Ad ↓

On specific GOP candidates:

Among Republicans, Mike Huckabee fared best with evenly balanced coverage – 50% positive and 50% negative evaluations by reporters and sources. Fred Thompson came next with 44% positive comments, followed by Mitt Romney with 40% positive, Rudy Giuliani with 39% positive, and John McCain with 33% positive.

Here's their methodology, again from the PDF:

CMPA has monitored every presidential election since 1988 using the same methodology, in which trained coders tally all mentions of candidates and issues and all evaluations of candidates. We report the evaluations by non-partisan sources, excluding comments by the candidates and campaigns about each other, because research shows that non-partisan sources have the most influence on public opinion, and they are also more subject to the discretion of reporters. However, we maintain data files on partisan evaluations as well.

Teeing it up: I'll leaving it to commenters to discuss why, of all GOP candidates, Huckabee is the one getting a fair shake from Old Media thus far, and whether the 14-point difference in Dem-GOP positive/negative differentials at the big three networks (47/53 [-6] vs. 40/60 [-20]) will narrow or widen as the campaign progresses.

Cross-posted at BizzyBlog.com.

—Tom Blumer is president of a training and development company in Mason, Ohio, and is a contributing editor to NewsBusters


Comments Policy

All comments are owned by whoever posted them and are subject to our terms of use. They should not be assumed to represent the views of NewsBusters.

Viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

Hope for the public

Guess there's hope for the public after all.  The mere fact that they feel suddenly licensed to judge fairly among media outlets suggests (possibly) a newborn sense of liberation.

I ♣ My Seal

Finally got Balls

 Finally at least the Center for Media and Public Affairs has the balls to report what most already know. Congradulations for doing your job, now let us see if anyone else has the balls to report the news instead of perpetuating a liberal political agenda.  

Are you kidding?

You'll see this here and on FOX.  The rest of the MSM will bury this like Pompeii. 

Ecce potestas casei!

Pompeii was eventually

Pompeii was eventually excavated. What the MSM buries stays that way.

Kind of like what happens

Kind of like what happens in Vegas, gets destroyed, ignored, buried, refuted, and forgotten, but still stays in Vegas?

The Rocky Mountain Collegian: Illustrating Idiocy

When it does get excavated,

When it does get excavated, the MSM will cry 'old news' and bury it right back up.

When Olbermann returns from

When Olbermann returns from his much-deserved vacation (blahahah, that's a good one eh?), I'll be looking for the Center for Media and Public Affairs to be on the Worst Person(s) in the World list one evening.

Oh, and in one of his smashingly profound commentaries, which are always so objective.

Haven't checked the earlier

Haven't checked the earlier threads yet but Butto assisinated in Packistan.

}}---> Yes, Right2thePoint

We've been discussing it in the old Open Thread 

Guess we've got a new Open thread now.

I ♣ My Seal

Hmmmmm...

I would tend to be happier with these results if Fox had shown just a wee bit more interest in Fred Thompson. Knowing that one of their producers was fired by the Fred camp explains alot concerning the snubbing he's been getting from Fox.

Instead of "Fair and Balanced" maybe they should change to "Payback's-a-Bitch". 

Rush Limbaugh stated that of the top 5 Republicans running for the presidency, only one was a true conservative. http://www.fred08.com/ 

Every network is just as fair as Fox

On FOX, evaluations of all Democratic candidates combined were split almost evenly – 51% positive vs. 49% negative, as were all evaluations of GOP candidates – 49% positive vs. 51% negative, producing a perfectly balanced 50-50 split for all candidates of both parties.

So what?  The other networks have a perfectly balanced 50-50 split too.

Democratic candidates - 92% positive vs. 8% negative.

Republican candidates - 8% positive vs. 92% negative.

See?  A perfectly balanced 50-50 split. 

That is fair, right?

Seton Motley
Director of Communications
Media Research Center

Funny...

Sad but true. 

Rush Limbaugh stated that of the top 5 Republicans running for the presidency, only one was a true conservative. http://www.fred08.com/ 

Oh yea, good point..LOL

Oh yea, good point..LOL

Harvard study on media bias.. Tom

Harvard study on media bias.. Tom. Didn't a media study out of the Harvard school of journalism earlier this year show that the coverage of candidates was also more balanced amongst the talk radio shows than on the networks and cable tv? Seems that Rich covered that one. gary

Just Curious...

How come this study didn't include CNN?

George Mason U

George Mason U. Isn't that where that black conservative Walter Williams teaches? A conservative on the campus--a black conservative??? What kind of a school is that, anyway? Sheeze!

NEVER,NEVER, trust a "liberal"

Tom Blumer,You left out

Tom Blumer,

You left out the most interesting part of the study.

The media hits Hillary the hardest.

So contrary to the constant griping of the NBs, this study that you are touting for calling Fox fair and balanced, also showed that all the claims on this site about the media loving Hillary are RUBBISH.

How could you forget that part?

Leon msm negative on Hillary

That didnt really happen till after Tim Russet question.Before she was the Golden Girl.With little flack except on the debate where she was for illegals in NY haveing drivers license before she was against it.

Well, I'm merely quoting

Well,

I'm merely quoting the findings of the study.  The same study that everyone is using to cheer Fox's fair and balanced coverage.

So you can take a stab at when it happened, but the point is, this study found that Hillary gets hit the hardest by the media.  Which is the exact opposite of what Newsbusters is constantly claiming.

Right.

All you Newsbusters need to ignore the years of positive coverage.....it's only the past few weeks that matter.

Yup

That pretty well hit the nail on the head.

One thing at a time

I think the way to see that is that Hillary finally crossed a line that no one could ignore with the DL for illegals thing. So of course she got hammered.

I would contend that she's gotten at most half of the hammerering she's deserved over that, the planted questions, the CNN intimidation (how quickly we forget), etc. Old Media hit Hillary the hardest because she was so hittable, but they still only connected for singles and doubles, and certainly no home runs.

Any other candidate, esp a GOPer, would have been drummed out of the race by now if they did and said what she's done and said.