Associated Press media reporter David Bauder has noted that Glenn Beck returns to Fox News from vacation on Monday with a total of 33 advertisers now unwilling to advertise on his program, including Wal-Mart, CVS, Clorox, and Sprint.
Bauder explained it was a campaign to target Beck’s advertisers after he claimed President Obama was a racist, but Bauder failed to define the campaigners as liberals or Obama supporters, but merely as "a group that promotes political action among blacks." Later in the story, Bauder did make it quite clear this group wants Beck removed from television:
ColorofChange.org quickly targeted companies whose ads had appeared during Beck's show, telling them what he had said and seeking a commitment to drop him. The goal is to make Beck a liability, said James Rucker, the organization's executive director.
"They have a toxic asset," Rucker said. "They can either clean it up or get rid of it."
Color of Change is explicitly pro-Obama: its website sells a T-shirt with a baby dialing up an image of Obama on the Internet with the slogan "I am the color of change 1.20.09." Apparently, black is the color of change, while white is the color of reactionaries. Or worse, white is the color that drowned the blacks in Hurricane Katrina, as their group’s About page suggested:
ColorOfChange.org exists to strengthen Black America's political voice. Our goal is to empower our members -- Black Americans and our allies -- to make government more responsive to the concerns of Black Americans and to bring about positive political and social change for everyone.
We were heart-broken and outraged by the catastrophe that followed Hurricane Katrina. And we were devastated to realize that no African-American organization or coalition had the capacity to respond on the necessary scale.
Hurricane Katrina made it clear that our lack of a political voice has life-and-death consequences. With no one to speak for them, hundreds of thousands of people -- largely Black, poor, and elderly -- were left behind to die.
It’s pretty funny that a group with that kind of conspiracy-theory lingo (and charges about "Katrina's hidden race war") would suggest Glenn Beck is too outrageous for the airwaves. But this was the line of the entire liberal media in smearing the federal government after the hurricane, skipping over the incompetent black mayor of New Orleans, since he was apparently the "color of change."