From ‘General’ to ‘Government’ to ‘Gay’ – The G in GM

What do GM and President Obama have in common (besides that fact that he bought it)? They’re both catering to the gay agenda for cash. Soon after President Obama declared that “same sex couples should be allowed to marry,” government-owned GM decided that gays should also be targeted by its ad campaigns.  

While Obama’s move paid off immediately (Hollywood had lavished some $12 million on his campaign within days of his announcing that his opinion had “evolved”), the jury is still out on whether it will pay off for Chevy. 

An LGBT Detroit based paper, Between the Lines, ran an ad showing the Chevy Volt taking the most important step in a gay person’s life, coming out. Parked between two gas powered Chevy vehicles, the ad shows the Volt boldly proclaiming, “Mom, Dad, I’m Electric.” 

This move was hailed as “particular strategic move for the car manufacturer” by the Huffington Post and others, noting that the LGBT community tends to be more “eco-friendly.”  

With sales of the Volt struggling, it may be smart for Chevy to take a page from its owner’s playbook.

Culture/Society Advertising