Irony Alert: New MSNBC Ad Says ‘We Seek Different Perspectives’

With no sense of irony or humor, a new MSNBC ad claims the network “seeks different perspectives.” Yes, the cable channel home to some of most liberal hosts and journalists on the planet, touted, “We seek different perspectives, connect the dots, approach the story from all the angles.” 

The condescending commercial started airing on Tuesday. The unidentified voice lectured, “We break news. Yeah. But we do more than that. If all you want is headlines, check your Twitter feed.” The announcer smugly continued, “We go beyond the sound bites.” 

What’s so bizarre about this latest spot is that it directly contradicts previous MSNBC ads. In July of 2014, the network ran a Lean Forward commercial attacking the Second Amendment. 

In June of that year, a Chris Matthews promotional for the network claimed that “the Liberty Bell rang forth for equal pay and marriage equality.”  

In April of 2013, another MSNBC spot featuring Melissa Harris-Perry argued for socialism and said that the successful are only entitled to “a little more.” Another Harris-Perry ad proclaimed that children “belong to their communities.” 

Are these the “different perspectives” MSNBC seeks? Is this approaching the story from all the angles?” It should also be noted that the new commercial features Brian Williams. The lecturing announcer concluded, “Figuring out the what is just the beginning. It's the other stuff that matters... And that's what you get with these journalists.” 

[H/T to The Weekly Standard for first noticing this ad.]

A transcript of the ad is below: 

MSNBC Live
5/4/16
2:34

ANNOUNCER: We break news. Yeah. But we do more than that. If all you want is headlines, check your Twitter feed. We go beyond the sound bites. We seek different perspectives, connect the dots, approach the story from all the angles, Figuring out the what is just the beginning. It’s the other stuff that matters. It’s the part of the story you reach by diving deeper. The part that remains when all the rhetoric has ended. Yeah, that’s the good part. And that’s what you get with these journalists.