“Schultz, with his rustic delivery, blue-collar bona fides and copious hunting references, would presumably add some heartland credibility to MSNBC's wonky cosmopolitan lineup without disrupting the lefty story line,” The Observer’s Felix Gillette noted on Tuesday.
Schultz has been a favorite with the NBC/MSNBC crowd since his national radio show debuted in January 2004. NBC’s Today show quickly brought him on as a pundit during the Democratic primaries, and treated him to a gooey profile in March of that year. Katie Couric touted Schultz as a liberal version of radio mega-star Rush Limbaugh, though at the time Schultz’s affiliates consisted only of stations in North Dakota, Montana, and Needles, California.
“Who in the heck is Ed Schultz? We’re gonna profile the man being called the liberals’ answer to Rush Limbaugh," Couric chirped in setting up the segment. "There’s a different sound coming from your radio days these days. It’s a liberal talk show host. Some say it’s the left wing’s answer to Rush Limbaugh. And you might be surprised to hear that this liberal host originates from the conservative heartland. We’re gonna meet him in this half-hour.”
The report, by correspondent Jamie Gangel, revealed that Schultz was actually a stooge of Democratic activists. "It is no secret that you are on the air for the next two years because Democratic donors have put up $2 million to launch this. Can you really say what you think?" Gangel challenged. Schultz insisted: "I'm not beholden to anybody."
In 2008, NBC and MSNBC both pounded conservative radio host Bill Cunningham after he referred to “Barack Hussein Obama” prior to a McCain campaign event. A few weeks later, however, after the liberal Schultz blasted McCain as a “warmonger” at an Obama event (for which the Obama campaign rebuked Schultz), his friends at NBC and MSNBC helped shield him. MSNBC’s Countdown and Hardball — which feverishly went after Cunningham — were silent on Schultz, while David Gregory’s 6pm Race for the White House offered Schultz a friendly forum to explain himself.
Appearing on the April 7, 2008 show, Schultz stuck by his venomous attack: “He is a warmonger. His policies and his positions on Iraq certainly parallel that of a warmonger. And he fits the description.”
On his radio show, Schultz has polluted the airwaves with rhetoric far nastier than what liberals claim about talk radio conservatives. Last Friday, for example, Schultz called GOP Senator Jon Kyl a “spineless scumbag” for daring to criticize President Obama’s joke about bowling “like Special Olympics or something.” Other recent examples chronicled here on NewsBusters:
■ On March 2, Schultz compared Limbaugh to Adolf Hitler: “If you watch Limbaugh with the sound down...he looks like Adolf Hitler!...The parallel is so striking.”
■ On November 25, Schultz rued how, after years of bashing George W. Bush, the outgoing President never extended his hospitality to left-wing talkers: “We lefties with microphones, we were never invited to the White House. Never got a chance to even urinate on the yard.”
■ On November 17, Schultz blasted Republican Senator Richard Shelby as a “terrorist” for opposing a taxpayer bailout of the auto companies: “It is his mission to kill the Big Three.... Senator Shelby from Alabama is a terrorist on the American worker. He is a terrorist on wage workers.” Two weeks later, on December 3, Schultz attacked network news (presumably including NBC?) for not “cheerleading” a socialist bailout: “They should be cheerleading. They should. Forget all this journalist crap! I’m serious.”
Last August, retired NBC anchor Tom Brokaw refused to defend the one-sided left-wing rants that have replaced professional journalism on MSNBC, telling a forum on campaign reporting: “I think Keith has gone too far. I think Chris has gone too far.” If MSNBC adds Schultz to the line-up, Brokaw’s embarrassment will only grow.
