American culture took another huge step down Sunday.
During prime time coverage of the Summer Olympics, Ragú premiered a spaghetti sauce commercial featuring a young boy walking in on his parents having sex (video follows with partial transcript and commentary):
As the commercial begins, a young boy is walking up the steps in his house calling "Hey Mom" as he approaches a closed door.
He opens the door and walks in as country music starts with a male voice singing:
Parents in bed, but it's just eight o'clock
That's why they taught you, you should always knock
He needs RAGÚ cuz growing up's tough
Give him RAGÚ he's been through enough
The camera pans in on the shocked expression on the boy's face as he sees what's going on in his parents' bedroom.
Stunned, the boy leaves the room, closes the door, and heads downstairs to the kitchen to make himself spaghetti covered in - you guessed it - Ragú.
The tagline at the end: "A long day of childhood calls for America's favorite pasta sauce."
Did I mention this aired during NBC's Sunday night coverage of the Olympics?
(HT NB reader Michelle Almog)