On April 8, MRC’s Culture and Media Institute started a debate when it called attention to an e-mail ad from J Crew that featured a mother painting her young son’s toenails pink. The story gained national attention on radio, TV and the web. And now it’s made “The Daily Show.”
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On April 13, “Daily Show” host Jon Stewart led the broadcast with the J Crew story, humorously shocked that anyone would take issue with the ad. “Really?” he said. “What I thought was just a just a pleasant, sweet little mother-son bond-vertising, NBC, ABC, CNN and Fox recognized as …” A graphic appeared that read “Toemageddon 2011, This Little Piggy Went to Hell.”
While the segment was funny, Stewart predictably took the liberal position, mocking traditionalist concerns about putting hot pink nail polish on a little boy. He played a clip of MRC Vice President for Business and Culture Dan Gainor on the April 13 “Today” show that included a text quote from CMI’s Erin Brown calling that “blatant propaganda celebrating transgendered children.”