Media Compare Jaden Smith to Jesus for Modeling Women’s Louis Vuitton

Sure, a guy modeling women’s clothing is a marketing move guaranteed to win liberal media praise. But when news outlets compare the guy to Jesus, it just looks desperate (and rather confused).

On Saturday, Louis Vuitton Creative Director Nicolas Ghesquière posted pictures online of actor Jaden Smith, the 17-year-old son of Will and Jada Pinkett Smith, modeling clothing from the brand’s Spring/Summer 2016 women's collection. The media latched onto the pictures of the new “champion of gender-fluid fashion” and went so far as to call him an “avant-garde Lord and Savior.”

USA Today gushed over the style pick with headline reading, “Jaden Smith is stylin' on all of us in the new Louis Vuitton campaign.”

In the piece, entertainment writer Jaleesa M. Jones took the opportunity to compare the “super-fly” Smith to – take a big guess – Jesus.

“It’s official: 2016 is the year of the #carefreeblackboy,” she chirped, “and Jaden Smith is here to show us all the way (and the truth and the life).”

Jezebel staff writer Clover Hope did the same thing while congratulating Smith for achieving this “milestone for famous black kids.”

“Our avant-garde Lord and Savior Jaden Smith has landed an ad campaign with Louis Vuitton that features him in women’s clothing,” she wrote.

Huffington Post associate style editor Jamie Feldman heralded Smith as the “champion of gender-fluid fashion we always wanted.”

“Smith looks at ease alongside the female stars of the shoot,” she complimented.

Also chiming in, Cosmo’s senior style editor Charles Manning added, “[W]hat's really great is how utterly comfortable and natural Jaden looks in his outfit, proving that all you need to pull off an unconventional look is a good attitude.”

Mic staff writer Matthew Rodriguez concluded, “Somebody call Tyra Banks because Jaden Smith is still in the running toward becoming America's next top womenswear model.”

Thanks for that mental image.

Katie Yoder
Katie Yoder
Katie Yoder is Staff Writer, Joe and Betty Anderlik Fellow in Culture at the Media Research Center