As an answer to MSNBC's new vacuous "Lean Forward" promo campaign, Fox News Channel has worked up a few promos of its own to knock the lower-rated rival network.
"In this country, we don't stand still, we don't lean, we move forward," goes the tag line for one. Another promo spot declares, "We don’t stand around, we don’t lean against a wall, we break the wall down. We move… Forward."
Fox's move is a "study in pointlessness," media and advertising blogger Catharine P. Taylor groused today at Bnet.com, the website for the CBS business interactive network: