The CBS Evening News on Wednesday night delivered a campaign story that was little more than a recitation of John McCain's supposed misdeeds in lowering the tone of the campaign as reporter Dean Reynolds criticized McCain for spending “three times as long chatting” with a college football team “as he did talking issues to workers at a cabinet-making company,” took at shot at his access to journalists -- “the man who rides the Straight Talk Express took no questions from reporters” (as if Barack Obama takes questions every day) -- before highlighting how “McCain's own mother” said using Paris Hilton to insult Obama in an ad “was, quote, 'kind of stupid.” Running a clip from Paris Hilton's mock ad in which she describes McCain as “that wrinkly white-haired guy,” Reynolds decided: “And now it appears mother knows best.”
Earlier in the story, Reynolds recounted how a new CBS News poll found “seven out of ten” believe “the candidates are not addressing the issues that matter most to them. And that may be because they're hearing as much or more about persona as policies.” After one clip of Obama attacking McCain, Reynolds lectured:
McCain's campaign has been playing offense much more aggressively than Obama and emphasizing style a bit more than ever over substance. Today at Marshall University, for example, McCain spent three times as long chatting with the Thundering Herd football team as he did talking issues to workers at a cabinet-making company. The man who rides the Straight Talk Express took no questions from reporters. Some Republicans wonder about the new approach. McCain's own mother said using Paris Hilton in this controversial ad to insult Obama was, quote, "kind of stupid."